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Paul Donato

Opinion
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Paul Donato
There is a lot of television being watched without television sets, and it needs to be accurately measured
14 May 2023 • Given massive changes in television viewership, including a growing number of people who don’t use a TV set to watch it, the Advertising Research Foundation (ARF) suggests it’s time to move away from measuring ‘TV households’ and towards ‘TV-accessible households.’
Opinion
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Paul Donato
As brands spend more in connected TV, they must pay closer attention to how it’s viewed – and measured
20 January 2023 • Paul Donato, Chief Research Officer at the Advertising Research Foundation, discusses the organization’s latest research on the changing face of US TV viewership.
Opinion
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Paul Donato
As a US federal privacy law awaits a vote, consumers prove more willing to share data to receive better ads
05 October 2022 • Paul Donato, CRO at the Advertising Research Foundation, explores the realities of consumer sentiments around data privacy in the face of growing regulation.
About Paul Donato

Paul Donato is Chief Research Officer at the Advertising Research Foundation.